Brands are more than just trademarks; they are powerful assets that can drive growth and expanded relevance. This session (hosted by the LES USA-Canada Brands as a Business Sector) will discuss strategies for leveraging brands into valuable licenses. In particular, it will explore case studies showcasing successful brand-driven partnerships and IP initiatives. Additionally, this session will discuss how IP owners have strategically deployed brand assets to create new opportunities, drive strategic visibility, grow brand strength, and create revenue streams.
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